If you are seeking to increase your website’s search engine ranking, one effective strategy is find competitors keywords which are already ranking for and use these keywords. By identifying and “using” these keywords, you can enhance your website’s visibility and attract more traffic from search engines.
However, if you’re new to the the world of search engine optimization, the process of taking out your competitor’s keywords can seem daunting. That’s why we designed this beginner’s guide to help you get started.
In this article, we’re going to discuss the following:
- The importance and benefits of analyzing and borrowing your competitors’ keywords
- The numerous tools you can use to discover the appropriate competitor’s keywords
- Best practices and strategies for analyzing and borrowing the best competitor’s keywords
Without further ado, let’s dive into the intricacies of how to check your competitor’s keywords and why it is vital for your website’s success.
Why it is important to analyze and use your competitor’s keyword?
Let’s start by examining the importance of watching, finding, and “using” your competitor’s keywords.
Analyzing your competitor’s buzzwords is important for building a successful online presence. By doing so, you can understand what keywords your rivals are targeting, which can help you to:
Identify new keyword opportunities: By finding gaps in your competitor’s keyword strategy, you can find new keywords that they may have ignored, which can give you a competitive boost.
Improve your keyword targeting: By analyzing your competitor’s keyword strategy, you can improve your own strategy by target the same keywords or by choosing different ones that they are missing.
Develop a better content strategy: By knowing what keywords your competitors are focusing on, you can create content that is more useful to your audience and optimized for those particular keywords.
Increase your website’s traffic: By optimizing the keywords you use based on your competitor’s keywords, you can improve your search engine score, which can lead to increased traffic to your website.
Steal your competitor’s traffic: If you are growing your website traffic by using your competitor’s keywords, you are not just boosting your own traffic. But you are lowering your competitor’s traffic and possible customer base. That can help you grow faster in your chosen field. Success generates success, after all.
How to Check Your Competitor’s Keywords
There are multiple options for analyzing your competitor’s keywords, including:
Keyword Research Tools: There are many keyword research tools available that will allow you to find the keywords that your competitors are targeting. The right keywords tool may simplify this process, strongly reducing the entire competitor research process.
Manual Research: You can directly look for your competitor’s website on Google and study their content to find the keywords they are targeting.
Social Media Analysis: You can examine your competitor’s social media profiles to find the keywords they are using in their posts and hashtags.
Backlink Analysis: You can study your competitor’s backlink profile to find what keywords they are using in their anchor text.
Tools for identify competitors keywords
The selection of tools depends on the specific task you want to do.
For example, if you are focused on keywords from search engines, a tool like SEMRush will be the best choice. On the other hand, if your goal is social media tracking, a tool like Social Mention will be more suitable.
With that said, you can use the tools that follow to find competitors’ keywords:
- SpyFu
- Ahrefs
- SEMRush
- Similar Web
- Social Mention
- Google Alerts
- Siteliner
- Moz
- BuzzSumo
- Majestic SEO
Best methods for analyzing competitor’s keywords
To get the most out of your competitor’s keyword research, it is important to follow the following guidelines:
Focus on your similar competitors: Analyze the keywords of the competitors that are similar to you in terms of goods, services, and target audience. These are generally the competitors that fight with you most closely in search engine results for a majority of the important keywords.
Look beyond keyword volume: Don’t only concentrate on the keywords with the biggest search traffic. Look for keywords that are important to your business and have a decent search volume. This is highly important and has a direct effect on the bottom line of your business. Some keywords will have a big search volume but won’t be important enough to move the needle as much. On the other hand, some keywords may not have a particularly high search number, but they are much more targeted and likely to cause conversions.
Analyze the context: Don’t just focus on the keywords oneself. Analyze the scenario in which they are used, such as the type of information, audience, and message. This is important because you will also have to have the right type of information and audience for that keyword to work its magic. If there is a disconnect in the content or message, the same keyword that works for someone else will not work for you. Therefore, when analyzing competitors’ keywords, also pay focus on the page that competitors ranks for it.
Analyze the competition level: When you find the keywords that your competitors are ranking for, it’s essential to assess the level of competition for each of those keywords. A keyword with lots of competition might be challenging to rank for, while a keyword with low competition might be easy to target. If your competitor has an existing website with significantly more domain authority, you will find it difficult to rank above them for most keywords — especially when it comes to challenging keywords with a high level of competition.
Look for keyword gaps: One of the most useful information you can gain from studying the competition’s keywords is finding gaps in their keyword planning that you can exploit. Look for keywords that your competitors aren’t focusing on, but that could be useful for your website.
Use data to improve your strategy: Use data from your competitor’s keyword research to optimize your own keyword strategy, but don’t copy it completely. Use the information you’ve collected by analyzing your competitor’s keywords to improve your own SEO strategy. Consider target the same keywords as your competitors, but also look for possibilities to stand out yourself by targeting keywords they’re not focused on.
Conclusion
Analyzing your competitor’s keywords is an important part of developing an effective online appearance. By studying their keyword strategy, you can find new possibilities, optimize your own strategy, and boost your website’s traffic. To get the most out of your competitor’s keyword analysis, target your closest competitors, look beyond keyword quantity, explore the context, and use the data to improve your strategy.
We hope that this article has given you with helpful information into how to check your competitor’s keywords. If you have additional questions or would like to know regarding improving your keyword strategy, feel free to write to us.
