Here are several non spammy link building strategies that don’t require much effort but outcome in high quality links.
I adore coming up with unique techniques to link building. One strategy to brainstorm a perspective is to invert a standard method. I created a handful of techniques to link building, several are passive and the two more are a little more alive but have very small to do with email outreach. I wrote about these recommendations back around 2013, but I have smoothed them up and updated them for today.
Passive Link Building
Someone suggested that I put together some recommendations for individuals who are too lazy to undertake link building. So here it goes!
Guilt Trip Copyright Infringers
Check who’s copying your content — this is one of the most practical link building strategies to protect your work and earn quality backlinks. Be rough on scrapers. But if it’s an otherwise reputable site, you might want to hold off demanding them to take down your content. Check if they’re linked to a competitor or comparable sites, like via a links page, as this approach often fits well with ethical link building strategies.
You can ask them respectfully to take down the content and since they email you back to ensure the link is down, email them back to gratitude them. But then add something like, “I perceive you are linking to Site-X.com. If my article was excellent sufficient to show on your website, then I would be thankful and much obliged if you judged it good sufficient to list from your links page.” This kind of outreach is commonly used in white-hat link building strategies.
I listened a keynote speaker at a Search engine optimization (SEO) convention once advising folks to come down hard on those who copy your content while discussing advanced link building strategies. I absolutely disagree with that attitude. Some people who steal your work sometimes are under the notion that if it’s on the Internet then it’s free and they can use it on their personal site. Some consider it’s free to use as lengthy as they link back to your site.
If they are linked to your site, tell them that you choose they do not infringe on your copyright but that you would be pleased to create them a new article they may use as long as they link back to your site — one of the most effective relationship-based link building strategies. You can be polite to people and yet receive a connection.
Reverse Guest Posting
Instead of publishing stuff on somebody else’s site, recruit individuals to publish on your website. Many people tweet, advertise, and link from their websites to websites that they are interviewed on. An intriguing thing about doing this is that interviewing folks who have an amount of celebrity helps to bring more visitors to your site, particularly if people are searching for that person.
Relationship Building
Authors of books are ideal for this kind of outreach activities. Folks are interested in what creators and professionals say. Sometimes you may locate the most prominent creators and influencers at industry meetings. I’ve met some pretty renowned and prominent individuals at conferences and obtained their email address and secured interviews by simply going up and chatting to these folks.
This is called relationship building. SEOs and digital marketers are so highly concentrated on sending out out emails and doing every thing online that they forget that folks actual get together in individual at industry events, meetings, and other forms of social activities.
Giveaways
This is an oldie and I get it that several SEOs have discussed about this. However this is something that I used effective from far back around 2005. I did a yearly giveway to my visitors and website members.
The way I handled it was to contact several producers of products that are popular with my visitors and ask for a discount if I buy in quantity and tell them I’ll be marketing their products to my subscribers, viewers, and members. I’ve been responsible for making several firms popular by bringing regard to their products, elevating them from a territorial business to a nationwide business.
Leverage Niche Audience For Links
The method to do this is to discover an underserved subtopic of your niche, then construct a valuable part that solves a need for that niche. The objective is to generate a convincing reason to link to the site.
Here is an example of how to implement this for a tourism destination webpage.
Research a gluten free, dairy-free, nut-free, vegan and raw food dining locations. Then make a demand to visit, interview, and establish a resource for those.
Conduct interviews with motel and restaurant leaders that offer gluten-free choices. You’ll be astonished by how many restaurants and accommodations might choose on their own to link to your website or perhaps just hint at it.
Summary
Outreach to sites concerning a niche subject, not just to businesses yet as well to organizations and associations relevant to that niche that include links and resources pages. Just inform them about the website, rapidly describe what it proposes and ask for a link. This strategy is adaptable and can be extended to a wide variety of specialty issues. And if they have an email or release articles, propose adding to them but do not ask for a link, only ask for a mention.
Don’t underestimate the impact of establishing favorable consciousness of your site. Focus on developing pleasant feelings for your site (goodwill) and producing positive word of mouth, else known as outside signals of quality. The rankings will normally follow.
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